Saturday, May 23, 2020
The debate about standardization and adaptation for international markets has continuously attracted more attention from multinational companies for several years. The case of IKEA has however tried to help me in understanding the argument involving these two marketing strategies as applied in the international markets. In global marketing strategy, standardization involves selling products or offering services which are similar, with the same advertising and promotional methods, pricing and location strategies in different countries of the world. On the other hand, adaptation involves selling products or providing services that have various features based on the different markets in varying nations to satisfy the human needs or wantsÃ¢â¬ ¦show more contentÃ¢â¬ ¦Despite the measures of ensuring that the business maintains a uniform product approach across the globe, the management has assured that it creates different catalogs with different languages to cater for different market targets. For instance, the company prints 212 million records which are in 32 languages and 67 versions to ensure that they satisfy the needs of consumers who have different cultures. This strategy assists the company to have a more significant market share thus improving its sales volume and profit margins. Moreover, it facilitates the company in analyzing the individual market requirements to cater for consumers thus making the consumers feel recognized (Spielmann Delvert, 2014). IKEA has to help me to understand that it would be better for a multinational firm to collaborate the two marketing ways to enjoy many benefits and remain relevant in the ever-changing technological world of business. Cultural differences remain to be one of the critical issues affecting companies that are operating in different countries in the world because marketing strategies that work well for one country may turn to be the worst in a different state. Therefore, multinational firms must undertake an in-depth research to ensure they employ the best business strategies before moving to new markets. Companies who want to penetrate in the international markets must understand whether the potentialShow MoreRelatedInternational Advertising : Theory And Approach925 Words Ã |Ã 4 Pagesbetween the different approaches to international marketing and the issues related to standardization and adaptation, as well as an analysis of promotional variations that stem from the growing global consumer culture. Standardization versus Adaptation There is a continual disagreement within the realms of international advertising about how best to approach the subject. This disagreement is between the standardization of products and services along with the pursuit of a consistent 2 marketing strategyRead MoreThe Self Service System : Ikea And Consumers, And It s Concept856 Words Ã |Ã 4 PagesThe self-service system brings benefits to both IKEA and consumers, and itÃ¢â¬â¢s concept in the market offer many reciprocal benefits to achieve common progress. For IKEA, the innovative service has contributed to the expanding of the corporation and the growth of sales which in turn increase its economic influence and gives it a very competitive advantage. The self-service benefit also helps the standardization of the service system and enables IKEA to achieve the economic scale while reducing costRead MoreHeyy1303 Words Ã |Ã 6 PagesHow different is different? IKEAs challenge to appeal to local tastes globally. Brief information about IKEA company. IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds, chairs, and desks, appliances and home accessories. The company is the worlds largest furniture retailer. Founded in 1943 by 17-year-old Ingvar Kamprad in Sweden, the company is named as an acronym comprising the initials of the founders name (IngvarRead MoreIkea Case Study Analysis1117 Words Ã |Ã 5 PagesIKEA- Case Study Political Risk Is the possibility that an unexpected and drastic change due to political forces will result in adverse circumstances for business operations. * 1998 the Russian Monetary policy finally collapsed-This caused a MACRO POLITICAL RISK for all companies operating in Russia, including foreign companies. * Due to this INTERNAL THREAT, all foreign companies left the country. IKEA also faced a political risk in Russia in terms of ORGANISED CRIME: Although developingRead MoreIKEA Case Study Pirsoi Teodora C11572 Words Ã |Ã 7 PagesIKEA Ã¢â¬â CASE STUDY Is IKEAÃ¢â¬â¢s success sustainable? 1. List IKEAÃ¢â¬â¢s external and internal challenges. Looking at IKEAÃ¢â¬â¢s challenges, which do you think pose the greatest threats? Why? How would you address the challenges? External challenges Opening new stores to drive future growth Finding new sources of supply to support more store openings Find suppliers to be a strategic fit with its highly efficient operations Given the issue of deforestation and the link to global warming, IKEA would need toRead MoreThe Mcdonaldization Of Society By George Ritzer999 Words Ã |Ã 4 Pagesbest example of how the process can benefit society. World population is expected to reach 10 billion people by 2050 and Earth has already lost a third of its arable land in the last 40 years. It may not be the healthiest of diet plans but McDonaldÃ¢â¬â¢s provides the cheapest and most nutritious food on a mass-produced scale in human history. McDonaldÃ¢â¬â¢s is often times cost-effective for cash strapped college students and popular way good samaritans to feed the homeless. II. Using the Ikea exampleRead MoreThe International Marketer Of Overseas Markets1383 Words Ã |Ã 6 Pagesstandardised marketing communication method to those overseas markets is appropriate. In addition, global media consumption or the adoption of global lifestyles makes it easy to accept the standard global advertisement or other communication tool. For example, when customers travel around the world, if they see the same international brands which they prefer in their own country, they are willing to see the advertisements which remain the same image in their mind. Otherwise, they will feel confused aboutRead MoreStrategies Adopted in the International Market the Case of Ikea in France11879 Words Ã |Ã 48 PagesSchool of Technology and Society BACHELOR DEGREE PROJECT Strategies Adopted in the International Market The case of IKEA in France Bachelor Degree Project in Business Administration 15 ECTS Spring term 2007 Authors: Damien BADIER and Carole ROUSSET Supervisor: Desalegn ABRAHA Examiner: Marianne KULLENWALL Strategies adopted in the International Market The case of IKEA in France This thesis is submitted by Damien Badier and Carole Rousset to University of SkÃ ¶vde for the Bachelor DegreeRead MoreEssay on case study ikea2128 Words Ã |Ã 9 PagesÃ¯ » ¿Can you see any alternative entry strategy that IKEA could have applied when entering the Russian market? What would have been the advantages and the disadvantages of these alternative strategiesÃ ? For IKEA there was alternatives strategy for entry the Russian market, as any other foreign market, the options for the company where: Ã¢â¬ ¢ Exporting Ã¢â¬ ¢ Licensing Ã¢â¬ ¢ Joint ventures IKEA can use any of these alternatives but there were not in the same line has the company wanted to be in Russia, so theyRead MoreThe Principles Of Global Marketing1632 Words Ã |Ã 7 Pagesstrategy of global marketing is necessary for companies to develop new markets. This assignment will firstly explain what global marketing is. After that, it will confer strategy of global marketing in 4Ps (product, price, place, promotion) and some examples. Finally, it will discuss relevancies to society. Explanation Global marketing is a universal and natural discipline. The first reason is people in diverse countries having differences. In addition, the practices of marketing will alter from country
Monday, May 11, 2020
EVALUATION OF STRESS MANAGEMENT FOR HIGHER SECONDARY STUDENTS IN SALEM DISTRICT-TAMIL NADU 1 Introduction Stress is the bodyÃ¢â¬â¢s General response to any intense physical, emotional or mental demand placed on it by on self or others. Anything can be stressor if it last long enough is perceived as stress. Stress is any situation that evokes negative thoughts and feelings in a person. Being a student can be the most interesting time of oneÃ¢â¬â¢s life. New friends, new places, new challenges can make a student life stress full. Most students will feel the effect of stress at some point in their studies and a small number of students may feel stressed or depressed for most of the time. Financial worries, dept, exam pressure, burden of course work and relationship problem create lot of pressure on students. Stress management encompasses techniques to equip a person with effective coping mechanisms for dealing with physiological stress. Stress management involves techniques include self management, conflict resolution, positive attitude, self talk, breathing, meditation, exercise, diet and rest. Effective stress management involves learning to set limits for the issues that create stress. The project make and attempt to study whether the students perceiving higher secondary education in Salem district are subject to stress and to what extent they are affected by stress full events occurring during important part of their life. Review of literature A critical issue concerning stressShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words Ã |Ã 1573 PagesCover Designer: Wanda Espana OB Poll Graphics: Electra Graphics Cover Art: honey comb and a bee working / Shutterstock / LilKar Sr. Media Project Manager, Editorial: Denise Vaughn Media Project Manager, Production: Lisa Rinaldi Full-Service Project Management: Christian Holdener, S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Binder: Courier/Kendallville Cover Printer: Courier/Kendalville Text Font: 10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowedRead MoreProject Mgmt296381 Words Ã |Ã 1186 PagesCross Reference of Project Management Body of Knowledge (PMBOK) Concepts to Text Topics Chapter 1 Modern Project Management Chapter 8 Scheduling resources and cost 1.2 Project defined 1.3 Project management defined 1.4 Projects and programs (.2) 2.1 The project life cycle (.2.3) App. G.1 The project manager App. G.7 Political and social environments F.1 Integration of project management processes [3.1] 6.5.2 Setting a schedule baseline [8.1.4] 22.214.171.124 Setting a resource schedule 126.96.36.199 ResourceRead MoreBhopal Gas Disaster84210 Words Ã |Ã 337 Pagesdowntoearth.org.in/webexclusives/site_photos/Site_photos.htm BHOPAL GAS DISASTER [ JANUARY - DECEMBER, 2006] Gas victims bodies celebrate judgement Organisations of Gas victims had celebrated favourable decisions from the Judge John F Keenan of the District Court of New York for the first time in the history of the case regarding the Union Carbide disaster in Bhopal. On January 10, Judge Keenan had issued a letter rogatory for obtaining the documents from Eveready Industries India Limited that could
Wednesday, May 6, 2020
Step 1 Determine why the research is taking place. A market research proposal must explain the purpose of the research. The abstract at the beginning of the proposal will explain the goals of the research as well as any theories the research is attempting to prove. We will write a custom essay sample on How to Write a Marketing Research Proposal or any similar topic only for you Order Now Step 2 Identify the information needed for the research. Explain the type of research information that is necessary to serve the purpose identified in step one. For example, if the research is on television viewing habits, one type of information needed is the kind of shows being watched as well as the audience that is watching. Different demographics often have different viewing habits, so identifying the information you need is a critical part of the market research proposal. This information is a necessary component in the first third of the proposal. Step 3 Explain the research methods that will be used. You know what information is needed; now detail how you will find it. Will you use a poll? What other measuring tools will you use? Step 4 Explain the cost of the research. The cost is going to influence those making the decisions. Each recommendation you make should include a specific cost breakdown as well as a rating of the importance of that research tool in relation to the others. For example, if you can obtain the same information through two different methods, you should include cost, validity and reliability scales for decision-making. Step 5 Conclude the market research proposal with a summary and recommendation. While the bulk of the proposal should explore all options, the summation should include your recommendations and assessments of all the available options. 6. Step 6 Edit for structure. Be sure to format the market research proposal with an executive summary (abstract/introduction), background (information and research), and a definition of the research or the problem you seek to resolve with the research. Be sure to include objectives, research methods (how information will be gathered and analyzed) and method of reporting. How to cite How to Write a Marketing Research Proposal, Essays
Thursday, April 30, 2020
Why Sticking to a Content Schedule Is Important Learn more about the value of sticking to a content schedule and why consistency really is key for content creation and distribution As you put together a content strategy, you might think carefully about the kind of content you want to publish. However, it may be just as important to think about when you want to publish that content. Most businesses and organizations implement a content schedule, which ensures that content is consistent and reliable. A consistent content strategy can keep readers coming back, maximize engagement and lead to more cohesive content overall. However, there are also some drawbacks that must be considered as you lay out your content schedule.The Benefits of Creating and Sticking to a Content Schedule In almost every case, having a content schedule is a good idea. Although planning out months or even a year of content at once can feel overwhelming, there are clearly many compelling reasons to take on this task and put it to use within your company. Keep R eaders Coming Back ConsistentlyWhether your content is visual or written, users will come back time and time again if they enjoy it or can learn from it. Having new content at regular intervals is positive reinforcement that encourages people to return to your blog, website or social media platforms. A consistent content schedule becomes something that users can rely on, which means they are more likely to make it a habit.If you publish a new blog post every Friday afternoon, for example, readers will start to be conditioned to visit your website at the same time each week. This is a very positive step because they are learning to rely on your content and your brand in a real way. If your posting is sporadic, users are less likely to get in the habit of visiting. Sticking to a structured posting schedule is a smart and relatively easy way to make a good impression on your readers, followers and potential client base. Attract Readers at Peak Times with High EngagementIf you dont have a content schedule, you might find yourself Ã¢â¬â or other members of your team Ã¢â¬â posting at odd hours or whenever it is most convenient. Many people find themselves doing this at slow times like evenings or weekends. In theory, this can be a great way to utilize slow work periods. In reality, however, it means that content is being posted at off-peak times for your clients.If you regularly post on a platform like LinkedIn, you may already know that the peak times to post content are during office hours in the week. If your goal is to maximize engagement Ã¢â¬â and it certainly should be Ã¢â¬â then posting on the weekends or the evenings is less than ideal. While the peak hours for engagement will vary depending on the platform, the audience demographics and the geographic location, the sentiment remains the same. A regular content schedule means that you can be actively posting at times that will increase eyes on your content and engagement with your brand. Create M ore Content on a Regular ScheduleWithout deadlines and schedules, it is easy to let time slip by without making content a priority. Over a day or two, this might not lead to any serious problems. If it becomes routine, however, it can mean that your companys content creation decreases. With a content schedule, you have plenty of time to plan ahead. You know what is due and when it needs to be completed.Keep in mind that a content schedule isnt just for one person. Instead, it should be accessible to anyone who has a role to play in the content strategy. Whether you hire authors or have an internal marketing team, allow everyone involved to have access to the content schedule. This adds a level of accountability to the schedule, and it also ensures that no one is left in the dark about what needs to be done and when each project has to be completed Plan Out Your Content Strategy More EffectivelyContent ideation is routinely mentioned as one of the most challenging aspects of content creation. Many individuals know that content is such a key part of their online strategy, but they dont know exactly what to write about. Although there are many great tools out there that can help, it can still be a daunting task. One of the best ways to handle content ideation more effectively is to do it all at once.Instead of trying to think of one or two new content ideas each week, spend a few hours and come up with all the content titles at once. Doing this can actually be a more efficient strategy, and it means that you wont repeat ideas or develop content that is too similar to previous work. In short, this approach can allow businesses to think ahead and set up a big picture strategy that can guide their content ideation and creation for weeks or even months at a time.What Your Content Schedule Should Look Like The format of your content schedule is entirely up to your own personal preferences. There are lots of editorial and content calendar suggestions that can guide you , but most people find that a standard calendar works best. In this style, it is easy to see what content is coming up and what needs to be completed on each day. Another great tip is to color code the calendar to help differentiate between content for social media or for your website. If different people are responsible for them, it helps to keep everyone clear and in the loop. Plus, this structure works well if you plan to repost content across multiple platforms or share evergreen content at a later date.The Pitfalls of Sticking to a Content Schedule Clearly, there are many reasons why sticking to a consistent content schedule can be beneficial. However, there are also some pitfalls to consider. By being aware of these common pitfalls, you can avoid them and work toward a better content strategy. Can Be Overwhelming All at OnceA lot of content managers want to work with one piece of content at a time. When that is done, they move onto the next project. These are smaller goals and deadlines, so they can feel a lot more manageable. When you set a goal like establishing a long-term content schedule, the idea alone can be overwhelming. At this stage, many people fall off track and decide not to pursue a consistent schedule for content.To avoid this pitfall, try to break down the schedule into more manageable pieces. For example, you could schedule all your blog content for 90 days at once. Then, you can come back and add in social media cross-posting schedules. Or you could stick with creating one month at a time in advance. Dont feel like you have failed if you dont structure all your content at once. Setting up your content schedule might take time, but in the long run, it will create less stress and make your day-to-day content strategy implementation a lot easier. Might Restrict CreativityAnother common pitfall to a set content schedule is the potential to limit creativity. There may be a concern that if you handle content ideation and scheduling weeks or e ven months in advance, you might be stuck with a concept or an article that is subpar. This is a valid concern, but the solution is to allow content creators to make changes.If you have an entry in your content schedule for a blog post about the best dresses of 2019, your content creator might want to tweak it to reflect their interests or passions. In this case, allow them to do so. As long as you are hitting your desired SEO keywords, content creation should be fluid. Sticking roughly to the plan but allowing for changes along the way leads to the best possible results. Dont stifle creativity in the name of efficiency!A Consistent Content Schedule Doesnt Take News or Big Changes Into Consideration Sticking to a content schedule might be the goal, but too much automation can be problematic. There are many software programs and apps that allow you to schedule the release of content well in advance. These are a fantastic way to save time, but they can cause problems. For example, you might not want to post an article about a shallow topic minutes after a major political debate or a natural disaster. Doing so can seem out of touch or even unkind, depending on the situation.For that reason, it is smart to be flexible. Stay ahead of what will be posted, and make adjustments as necessary. At the same time, dont be afraid to inject new, timely content at the last minute if it is socially and culturally relevant. One great example is when Oreo tweeted out, You can still dunk in the dark, moments after the 34-minute blackout of Super Bowl XLVII. There is no way to pre-plan content like this, but it was instantly viral and a memorable experience for Twitter users.Overall, there is no question that sticking to a content schedule is important. The right tools allow you to stay on schedule and create relevant, timely content throughout the year and across multiple platforms.
Saturday, March 21, 2020
Wednesday, March 4, 2020
Deportacin y su procedimiento, causas y perdn La deportaciÃ ³n puede afectar a cualquier migrante, indocumentado o legal, e incluso a residentes permanentes legales titulares de una green card. Las causas de deportaciÃ ³n son muy variadas, pudiendo ir desde la presencia ilegal a la comisiÃ ³n de delitos inmorales o agravados.Ã En cuanto al tiempo que dura todo el proceso puede ser largo, para empezar por las demoras para presentarse en Corte.Ã Procedimiento de la deportaciÃ ³n en Estados Unidos La deportaciÃ ³n judicial, ordenada por un juez o corte. No confundir con expulsiÃ ³n inmediata ni tampoco con la remociÃ ³n ordenada por el Servicio de InmigraciÃ ³n y CiudadanÃ a (USCIS, por sus siglas en inglÃ ©s). Se aplica un tipo de procedimiento u otro segÃ ºn la naturaleza de la infracciÃ ³n y de la situaciÃ ³n migratoria de quien la cometa. La deportaciÃ ³n la dicta un juez de una corte migratoria o, si se apela su decisiÃ ³n, entonces es la orden que dicta el BIA, es decir, el tribunal de apelaciones. Es fundamental entender cul es el cargo que se imputa al migrante, buscar un buen abogado, arreglar las actividades diarias para presentarse en corte el dÃ a de la cita y analizar cules son las opciones legales para luchar contra la deportaciÃ ³n. SuspensiÃ ³n deportaciÃ ³n por perdÃ ³n, asilo, ajuste de estatus o violencia domÃ ©stica Para poder solicitar y obtener un alivio de la deportaciÃ ³n, deben reunirse una serie de requisitos que varÃ an segÃ ºn el estatus legal del extranjero. En ningÃ ºn caso podr ser solicitado por aquellas personas que hayan sido condenadas por un delito agravado (aggravated felony en inglÃ ©s). Una de las opciones es obtener unÃ perdÃ ³n o alivioÃ que es concedido por un juez, segÃ ºn su mejor opiniÃ ³n. En cada aÃ ±o fiscal se pueden conceder hasta un mximo deÃ 4,000 perdones. TambiÃ ©n es posible suspender la orden de deportaciÃ ³n por ajuste de estatus, asilo o violencia domÃ ©stica. De hecho, hay hasta nueve recursos legales para luchar la deportaciÃ ³n. En estos casos es muy aconsejable contar con un buen abogado especialista en inmigraciÃ ³n o con un representante acreditado con competencia para llevar el caso. Consecuencias de la deportaciÃ ³n en Estados Unidos La persona deportada no podr regresar a Estados Unidos por un periodo de tiempo que va desde los diez aÃ ±osÃ a una prohibiciÃ ³n de por vida para los casos de deportados por haber cometido un delito agravado. Sin embargo, la ley prevÃ © la posibilidad de solicitar una excepciÃ ³n waiver, que permita la reentrada antes de cumplirse el tiempo de castigo impuesto. Estos son los posibles perdones que se pueden solicitar, ya que es posible que adems del perdÃ ³n por la deportaciÃ ³n sea necesario pedir por otras penalidades. Ã Pero antes de tomar ninguna decisiÃ ³n se debe tener en cuenta si podrÃ a aplicar la protecciÃ ³n 245(i) para migrantes con peticiones antiguas aprobadas. Si se tiene una orden de deportaciÃ ³n que no se apela o ya se han agotado todas las opciones de lucharla es posible pedir en determinadas circunstancias un aplazamiento o suspensiÃ ³n temporal de la ejecuciÃ ³n de la deportaciÃ ³n. Es lo que se conoce como stay. Salida voluntaria y deportaciÃ ³n: cosas diferentes Puede ser solicitada en determinados casos -est prohibida para los condenados de delitos graves y por actividades terroristas. Si es concedida, el extranjero no tendr prohibida la reentrada a EEUU por ningÃ ºn periodo de tiempo. Es decir, la salida voluntaria no lleva aparejada la penalidad de aÃ ±os sin ingresar a Estados Unidos que sÃ aplica con la deportaciÃ ³n. Bastar con que cumpla los requisitos generales de admisibilidad en la frontera. En este caso, la persona extranjera debe salir del paÃ s dentro del plazo concedido. Si no lo hace podr ser multado y deportado. Consejos para evitar ms problemas Cuando se inicia un proceso de deportaciÃ ³n la mejor opciÃ ³n es buscar un abogado migratorio y ver cules son todas las opciones para intentar ganar el caso. Es fundamental entender que no presentarse a una cita en corte dar lugar a que el juez dice una orden de deportaciÃ ³n que se conoce como in absentia. Esto quiere decir que el migrante puede ser deportado en cualquier momento, sin derecho a presentarse ante un juez. NOTA: este artÃ culo es meramente informativo. No es asesorÃ a legal.
Monday, February 17, 2020
The State of Sovereign Wealth Funds - Essay Example The commonly utilised value for price volatility is the percentage, which serves to eliminate the problems presented by changing currency values, when presenting volatility of commodities available globally. In most circumstances of international commodity price volatility, economists normally utilise a common currency, like the dollar to represent volatility. International businesses, however, present the calculation of volatility in terms of percentage of a specified figure. Volatility normally revolves around measurement of dispersion observed in numerous securities or market index. The calculation of volatility enables economists to predict the amount of uncertainty existing for given commodities. The uncertainties are normally presented by notable changes observed in the commodity prices. These changes are utilised in making predictions concerning stability of stocks and expected changes, based on previous observations. Volatility represents commodity risk and high volatility in dicates high investment risk in such stocks. The risk is normally presented by anticipated change, with stocks having high volatility being marked as expected to have dramatic price adjustments over a short duration. Price fluctuations remain a fundamental constituent of calculated volatility values established by economist. Stable commodities customarily experience minimal fluctuations; hence lower volatility for such commodities. Stability in commodity prices does not occur often within the free market economies as demand and supply change continuously. Expanding boundaries of national economies dissolving into the global economy have contributed to increased difficulty in management of commodity price volatility. Technological advancements have contributed significantly towards a global shift in the living standards, consequently resulting in increased price volatility. Within the global economy, price control continues to become increasingly difficult because of the existing pol icy discrepancies among different countries. The concept of free market has continued to create an unprecedented, uncontrolled flux in pricing within the global market. Increases in commodity demand against the available supply continue to have a negative impact on the prices, causing increased price volatility. Investors, within the business world, commonly rely on volatility when making numerous investment decisions. Through volatility the individuals can make estimations of expected returns on investments, based on security volatility. Management of volatility remains a fundamental element for investors seeking success in the constantly changing commodity prices in the free market. Though volatility could be utilised in making future predictions, numerous changes could be initiated in the management process of volatility, consequently avoiding the adverse effects created by high volatility. The business decisions made following estimations from volatility consist of numerous assu mptions. One major assumption in estimating volatility remains the unchanging business environment, enabling constant business conditions. Though calculations remain accurate, as they are based on current market prices, the prevailing business conditions resulting to the result cannot remain fixed. Governments, for example, might introduce regulations and policies seeking to protect investors from adverse effects of volatility. Changes in the business